Introduction
In a world overflowing with productivity tools, Wittybee set out to do something different — bring people, work, files, and conversations under one intuitive platform, so teams could collaborate seamlessly without losing context or time.
Unlike single-purpose tools that focus only on chat or only on project management, Wittybee combines communication, cloud storage, workflows, search, alerts, and analytics under one roof. As its user base grew, so did its technical ambitions. This Wittybee collaboration platform case study explains how AirOxa joined forces with Wittybee’s product team to make the platform faster, smarter, and ready for long-term scale.
The Vision Behind Wittybee
The founders believed that productivity wasn’t just about managing tasks — it was about removing friction between people and information. Wittybee was designed around that philosophy: shared workspaces where teams can talk, store documents, track progress, assign deadlines, and see how things are moving — all in real time.
To deliver on that promise, the platform had to perform smoothly even when teams grew larger and their usage patterns became more complex.
Why Wittybee Turned to AirOxa
Wittybee’s internal product team had already validated the concept and released the first version. But as adoption increased, several bottlenecks became visible:
- File uploads were taking longer on busy days
- Notifications and mentions were not always arriving on time
- Workspace navigation started to feel sluggish under larger data loads
- Admin users wanted stronger analytics and filters
- The team wanted to optimize without rewriting the entire platform
That’s when AirOxa was brought in — not just to add features, but to engineer performance, extend architecture, and optimize user flow, while working alongside Wittybee’s developers.
What AirOxa Delivered
Throughout the collaboration, AirOxa helped Wittybee in four critical areas:
1. Real-Time Collaboration Optimization
We focused on reducing lag across core modules like chat, tasks, and file comments. By refactoring the data-refresh logic in the backbone.js + jQuery frontend, we delivered smoother screen updates during heavy usage — making everything feel faster and more “live”.
2. Scalable File Storage & Syncing
Using CEPH-based storage and queue-based processing, we improved file upload and syncing behaviour so users could share documents more reliably across workspaces, regardless of size or activity peaks.
3. Smarter Notifications and Escalations
We re-engineered the backend notification engine using Beanstalkd + Mailchimp hooks, ensuring timely delivery of priority alerts, mentions, and reminders. Custom escalation rules were also added for high-importance tasks so nothing slipped through unnoticed.
4. Insights for Team Leaders
AirOxa developed new analytics dashboards powered by PostgreSQL, giving managers better visibility into task progress and team activity. Filters and role-based visibility made these insights more actionable for day-to-day decision-making.
Technology Behind the Wittybee Collaboration Platform Case Study
- Frontend: JavaScript, jQuery, Backbone.js
- Backend: PHP (Yii Framework)
- Database: PostgreSQL
- Infrastructure & Libraries: CEPH, Beanstalkd, Mailchimp
Outcome of the Wittybee Collaboration Platform Case Study
With these improvements in place, Wittybee’s internal team observed a clear difference in platform behaviour and user experience. Core features became faster and more predictable, notifications more reliable, and administrators gained better visibility — all without changing the familiar Wittybee UX that users loved.
Key Takeaway
This Wittybee collaboration platform case study shows how incremental yet strategic engineering can dramatically enhance a product’s performance and value. Instead of completely rebuilding the platform, AirOxa worked side-by-side with Wittybee to refine its engine — making it stronger, smoother, and future-ready, one improvement at a time.
🚀 Inspired by the Wittybee Collaboration Platform Case Study?
If you’re scaling a SaaS platform or collaboration product and need expert technical hands to improve its performance or functionality, AirOxa is ready to partner with you.
👉 Talk to us today and let’s make your platform smarter, faster, and truly enterprise-ready.