Introduction: How one Egg hatched a viral Moment?
In 2019, the internet laid eyes on one of its most eggs-traordinary viral moments: a single, uncracked egg—posted by the account @world_record_egg. This post hatched a record by shell-shocking Kylie Jenner’s Instagram post of announcing the birth of her daughter Stormi Webster, to become the most-liked photo in history. While it may sound eggs-aggerated at first glance, this wasn’t just a quirky shellfie stunt or a celebrity stunt. Neither was it backed by a global brand. It wasn’t even high-quality photography. It was just… an EGG.
So how did a plain egg dethrone one of the most-followed celebrities in the world? The story of the egg vs Kylie Jenner is more than a funny moment – it is a SUPER funny moment XD. Well, it reveals a lot more about online communities, meme power, the love for absurdity on the internet, and the unpredictable nature of virality.
So now you know, today this blog is full of eggy content, so get yourself sunnyside-up and let’s scramble the egglicious side behind this world record! You’re reading this eggstremely creative blog on our website, AirOxa Innovative Solutions!
Kylie Jenner’s Record-Breaking Post
Before the egg, Kylie held the record for the most-liked Instagram post with 18 million likes in February 2018, where she announced her daughter Stormi’s birth. And if you are someone who hasn’t searched for Kylie Jenner, then I’ve got you. She is one of the most influential celebrities on Instagram for several reasons, like makeup brands, fashion brands, and a beauty empire, and YES, exactly also that one thing that you thought! I know you did! Anyway, nobody expected a random challenge to dethrone her – especially not an EGG to cook her!
The Rise of the World Record Egg
On January 4, 2019, an anonymous creator on Instagram posted a stock image of a brown egg with a simple caption:
“Let’s set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this 🙌.”
The internet didn’t hesitate. Within days, millions of users began liking and sharing the egg photo, uniting under a single absurd goal: to fry the likes of the Egg, naah… but to help an egg beat Kylie! Just nine days after the egg was hatched, it had crossed 18.4 million likes, and by January 13, the egg had scrambled the record, reaching over 50 million likes in just days. Today, it has more than 60 million likes [Source: Guinness World Records].
Why did the Egg go viral?
At first glance, the egg’s success makes no sense. But if we break it down, there are some powerful reasons behind this phenomenon:
- Internet Loves Absurdity: (It’s something that I love to see every day, too !) The internet thrives on randomness. A plain egg beating one of the world’s biggest celebrities was such an absurd idea that people couldn’t see it coming! That reminds me, have you heard about the new AI Toilet from China yet? It’s eggstemely hilarious and challenging to use! Imagine saying, “Alexa, flush my dignity down the pipe, please!”XD and Alexa be like, “Sorry, I am not able to connect to the internet, please try again later! XD
- Anti-Celebrity Sentiment: Some users were simply tired of seeing those typical “caught in 4k”… yeah, caught in 4k your daily routine. So much makeup and powder on my screen, I mean, even my iPhone coughed talc powder! And man, those zoom-ins in them are so big, I literally have to use the comment section as a shield!
- Community Power: The egg united millions of strangers across the world with one mission: to break a record. Unlike most internet trends, this one required almost no effort – just one click to get eggified! The community was so strong, it needed no access powers, just one egg, yolked us together! Better than Kylie’s posts ever could ehhh…!
- Memes Fuel Virality: Memes, tweets, and reposts spread the egg everywhere. (Not trying to be cheesy—unless it’s a breakfast sandwich 😉) The hashtag #EggGang trended, and news outlets like the BBC (nope, not that BBC—British Broadcasting Council) and CNN jumped in to cover the story. Imagine being an egg and getting 60 million likes and counting on one of your selfies! I bet some of the Americans would start identifying themselves as Egg now XD!
After the Egg: What Happened Next?
After the egg racked up 60 million likes, people posted salt, tomato, cheese, and bread (yes, the inevitable break meme!). And then they cooked it and ate it! Naahhh… just kidding. They fried it, though!
Later, Chris Godfrey—a London-based advertising creative—revealed that he started the account and absolutely cooked Kylie Jenner’s post.
He explained that the idea came from wanting to test the internet’s power.
The egg didn’t stop rolling there… Eventually, the account partnered with Mental Health America to raise awareness about online pressure and mental health. In February 2019, the egg “cracked” in a short video, symbolizing the stress of social media fame.
Lessons from the Egg vs Kylie Jenner
- Virality is Unpredictable: No brand, marketer, or influencer could have predicted that a stock photo of an egg could beat Kylie, just like you couldn’t predict whether that “Do I look fat in this?” Was it an actual question or a direct ticket to you sleeping on the couch? So it shows that not what looks like it would go viral, actually goes viral, it can be something as absurd as an Egg selfie!
- Community Wins Over Celebrity: The egg wasn’t about one person’s fame or power – it was about collective action. Millions of ordinary users worked together to achieve something hilarious and pointless, and that’s exactly why it worked. I mean, just imagine if the Egg were to tell us its autobiography, then the egg would be like, “Hey, I am an egg, and I once beat an eggstremely eggstralicious woman on Instagram, I mean, I almost got yolked by the number of likes I got on my Selfie 🥚!”
- Simple Ideas Can Be the Strongest: The egg post wasn’t fancy, yeah, it was just an EGG! It didn’t use high production, branding, or celebrity endorsements. It was just a clear, simple goal: beat Kylie Jenner. Sometimes, the simplest messages are the most powerful. You don’t need a marketing omelette when one raw idea can scramble the internet. Because sometimes, all it takes is one egg… and a squirrel in a tuxedo playing the kazoo to remind us that chaos is the true algorithm!
- Memes Have Marketing Power: Even though the egg wasn’t originally a brand campaign, it ended up showing the world how memes can create massive reach. Today, marketers look at the egg as proof that meme culture is a force in digital marketing! Even I am considering posting a bread falling!
Conlusion
People and an egg-shaped social media—not just celebrities and brands.
A random stock photo united millions, beat one of the most powerfuk influencers, and even turned into a campaign for mental health awareness.
In the end, the egg wasn’t just an egg; it actually could have been The Rock’s head, too! It was a reminder that the internet belongs to everyone – and sometimes, the silliest ideas can change history. So just like this simple egg demonstrated the unexpected power of community momentum, your digital presence can spark meaningful connections – if built on solid foundations! Worried about where you can find such solid foundations? At AirOxa Innovative Solutions Duhh…! So we craft websites, mobile apps, and AI-powered tools designed not just to look good, but to genuinely engage your users and deliver lasting impact. Imagine this, we do a make-over of your website, but also ensure that it looks really beautiful and also gets married to your business clients!
Whether you’re transforming your platform’s UX, launching an intuitive mobile experience, ot infusing intelligence into your digital strategy, AirOxa helps you build technology that earns attention – for the right reasons!
Thanks for reading! Stay Happy, Stay Aware, Peace!
