Quick Summary 📌
Moving Street is a concierge service designed to assist busy doctors in buying homes — from financing to real estate matching. AirOxa transformed this vision into a custom digital platform using Laravel, MySQL, Sendgrid & Stripe. Doctors experience a smooth journey while Moving Street manages operations internally. Below is the full Moving Street physician concierge case study for in-depth readers.
Moving Street Physician Concierge Case Study — Building a Seamless Digital Journey for Doctors
Introduction
Home ownership remains a major life milestone. It is a symbol of success and security. However, buying a home demands time, planning, and constant follow-up work. For doctors, long schedules, emergency shifts, and critical daily responsibilities make it hard to handle meetings with lenders, real estate agents, and service providers. Moving Street was created to solve this problem through a high-touch physician-only concierge platform. The service helps doctors secure up to 100% financing, locate homes in desirable areas, and pair them with real estate agents who understand the relocation requirements of medical professionals.
To deliver this premium experience digitally, Moving Street partnered with AirOxa. The goal was to build a web-based product that felt personal and efficient — allowing doctors to move forward without repeated manual input. This Moving Street physician concierge case study explains how AirOxa converted Moving Street’s service vision into an organised, powerful, and scalable online platform.
Vision: A Guided Experience, Not Another Portal
Unlike typical real estate websites, Moving Street does not overwhelm visitors with endless property listings. Instead, the service aims to create a step-by-step journey:
- First, doctors sign up and share their purchase interests and timelines.
- Next, Moving Street identifies matching lenders who specialise in physician home loans.
- After that, doctors are introduced to real-estate agents selected for their experience working with medical professionals.
- Throughout the process, the platform keeps the physician informed without requiring them to chase updates.
The Moving Street team also needed control behind the scenes. They wanted to manage doctor journeys, document partner hand-offs, store communications, and archive activities — all in one internal system. Therefore, the digital platform needed to be both user-friendly for front-end doctors and powerful for back-end staff.
Partnering with AirOxa
Moving Street selected AirOxa as its engineering partner to design, develop, and deploy the concierge platform. Rather than simply “building screens,” AirOxa worked closely with Moving Street to plan data flow, user journey logic, and scalable infrastructure. Every choice was shaped to serve two goals: ease of use for physicians, and high operational efficiency for the Moving Street staff.
Platform Development Highlights
✅ Technology Stack
- Backend: PHP (Laravel)
- Frontend: JavaScript, jQuery
- Database: MySQL
- Third-Party Integrations: Sendgrid (email), Stripe (billing)
🛠️ Sign-Up & Onboarding Flow
AirOxa created a stepwise onboarding experience. Doctors enter personal details, financial readiness levels, desired neighborhoods, and special preferences. The form auto-saves, letting users pause and resume without losing progress. Because physicians often access the system between shifts, small design choices such as clear progress indicators and short fields make a big difference.
🔍 Internal Dashboard Development
AirOxa built a powerful dashboard for the Moving Street team to manage each doctor’s journey. It acts like a workflow control panel:
- New sign-ups appear in a queue
- Team members can assign doctors to an internal concierge
- Status tags show which phase a doctor is in: financing review, matching, or active search
- Staff can update stages with one click, keeping everything organised
Each activity is logged automatically, giving Moving Street visibility and historical understanding of how each doctor moves through the journey.
✉️ Sendgrid-Powered Email Sequences
To keep doctors informed without needing frequent meetings or calls, AirOxa engineered automated email touchpoints using Sendgrid.
Messages trigger at key moments:
- “Welcome” after onboarding
- “Next steps” when lender review starts
- “Introduction,” when a real-estate agent is assigned
- Gentle nudges if a doctor becomes inactive
These automated messages allow the service to feel personalised, while protecting the operations team’s time.
💳 Stripe Integration for Monetisation
Although the core service initially launched without paid upgrades, AirOxa built in support for future subscription or add-on fees using Stripe. This creates flexibility for Moving Street’s business growth. If premium concierge tiers are introduced, the billing logic and checkout flows are already in place.
Benefits for Physicians
- Guided onboarding and clear next steps
- Personalised matching without endless form work
- Automated email updates that respect their time
- One platform instead of juggling multiple contacts
Benefits of Moving Street
- All doctor journeys are visible in a single dashboard
- Automation reduces manual email workload
- Structure supports high-touch service at scale
- Billing ready for future service tiers
Key Takeaway
This Moving Street physician concierge case study demonstrates how AirOxa brings clarity and efficiency to niche service ideas. By blending doctor-friendly design and operational automation, the platform makes complex real-estate workflows feel effortless. As a result, Moving Street has a system that reflects its vision for premium service while staying ready to grow.
🚀 Inspired by the Moving Street Physician Concierge Case Study?
Want to launch your own concierge product or niche SaaS platform?
AirOxa can design, develop, and scale it — just like we did for Moving Street.
👉 Contact us today to start bringing your idea to life.